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This study aims to investigate and discover patterns of consumer behaviour and consumer attitudes in Georgia.
Objectives of the survey:
Target groups: Population of Georgia (with 18 and more age).
Method of data collection: Computer-assisted telephone interviewing (CATI)
Data collection is through a 20 -25-minute telephone (CATI) questionnaire in a serial cross-sectional design.
Data were collected by The Institute of Social Studies and Analysis (ISSA) using their existing database of over 30,000 contacts to conduct CATI surveys. ISSA regularly conducts panel surveys and has a pool of potential respondents from all over the country. These telephone numbers are divided according to regions and then by municipality. For the data collection wave, 700 numbers were randomly chosen from the database. Interviewers were given quotas for respondents based on gender and age to ensure the sample mirrors the country’s population.