Food Waste Consumer Behavior Study, 2022

16 Jun 2022

This study aims to investigate and discover patterns of consumer behaviour and consumer attitudes in Georgia.

Objectives of the survey:

• To explore behaviour and activity related to food and drink waste
• To identify a socio-economic profile of a consumer/ household leader responsible for (large) quantities of food waste
• To identify behaviours in the populations that are associated with food waste prevention and reduction in the home, and how they change over time
• To discover patterns and motives which have the potential to lead to increased food waste
• To assess the general level of awareness about the issue of FLW (causes, impacts, recognition of individual contribution to FLW issue)
• To understand key barriers and potential drivers to preventing and reducing food waste at consumer level
• To track how many individuals have adopted specific practices that are associated with waste prevention and reduction.
• To help understand possible areas of cooperation with the private sector and agents of change to raise awareness, change existing policies, challenge existing practices.

Target groups: Population of Georgia (with 18 and more age).

Method of data collection: Computer-assisted telephone interviewing (CATI) 

Data collection is through a 20 -25-minute telephone (CATI) questionnaire in a serial cross-sectional design.

Data were collected by The Institute of Social Studies and Analysis (ISSA) using their existing database of over 30,000 contacts to conduct CATI surveys. ISSA regularly conducts panel surveys and has a pool of potential respondents from all over the country. These telephone numbers are divided according to regions and then by municipality. For the data collection wave, 700 numbers were randomly chosen from the database. Interviewers were given quotas for respondents based on gender and age to ensure the sample mirrors the country’s population.