Study on attitudes towards the new electronic ID cards (repeat survey), 2014

11 Dec 2014

By the order of House of Justice, in 2014 Institute of social studies and analysis conducted a sociological research that aimed to study the attitudes of the Georgian population regarding new ID card.

The main objectives of the research were:

• Identify positive and negative attitudes towards new ID cards;
• Research of the causes of current attitudes;
• Identification of motivators and demotivators for taking a new ID card;
• Research on preferences related to new ID cards;
• Identify the segment that affected the formation of a new ID card image (identifying the opinions of public leaders)
• Identify effective formal and informal communication channels of new ID cards communication activities.

The survey included quantitative and qualitative components.

General population of research: the population of Georgia (16 years and above)

Research type: a Quantitative survey of a national sampling

Research method: Face-to-face interview

Research instrument: Questionnaire

Sample size: 2010 respondents

The whole size of the sample, in turn, was distributed in two categories:

• 1^st Category: Citizens, who at this stage have a new ID (323 respondents);
• 2nd category: Citizens who do not possess a new ID (1687 respondents) at this stage.