Study of attitudes towards Adjara TV products, 2015

24 Jul 2015

The goal of the research is to determine the adequacy of the content of LEPL Public Broadcaster, Adjara TV and the radio (Broadcast), with the needs, interests, and values of the public.

The objectives of the research are:

• Reveal the attitudes of Adjara, Ozurgeti and Poti population towards the information and other artistic-creative products of the broadcaster and evaluation with different parameters;
• Defining the place of the broadcaster in the context of the activities of other analogical means (competition);
• Identification of expectations that Adjara, Ozurgeti and Poti population connects with the functioning of the Public broadcaster, Adjara TV, and radio;

The quantitative type of sociological research was used for realizing this purpose, namely mass survey.

Quantitative research was carried out in the Autonomous Republic of Adjara, as well as in the Ozurgeti and Poti.

General population of research: Autonomous Republic of Adjara, Ozurgeti and Poti Population (18 years and above)

Research method: face-to-face interview

Research tool: a questionnaire that includes open, closed and semi-closed questions;

Sampling size: 600 respondents

Sampling model: Multi-stage stratified (cluster) sampling. This sampling model is distinguished by the representation of geographical and demographic characteristics in the survey.

• Primary sampling unit: district centers and villages in Adjara region
• Secondary sampling unit: families
• Final sampling unit: family members (16 years old and above). Respondents will be sampled through Kish table.

Sampling base: Voters' lists of Georgia for 2013 presidential elections.

After the final design of the questionnaire, the supervisor and interviewers (13 interviewers) were trained.

Fieldworks lasted 6 days (25-31 July 2014). Each interviewer was responsible for conducting approximately 40 interviews. Each interview lasted 30-35 minutes. 

Initially, the filled questionnaires due to field works were coded and formalized. Then - enter the data into the computer. After "clearing" file, the data was processed within the SPSS computer program (13.0 version). Univariate, bivariate and multivariate analysis methods were used to process and analyze the data.