Regional television audience’s attitudes towards regional televisions (Ninotsminda, Borjomi, Gurjaani), 2011

23 Dec 2011

The aim of the research was to identify peoples’ attitudes towards three regional televisions (“Parvana”, “Borjomi” “Gurjaani”) and of the operation of those televisions.

Two qualitative research methods were used: focus groups (six focus groups were conducted) and in-depth interviews.

In order to provide relevant information and not to miss considerations from other TVs staff in-depth interviews were conducted with heads of TV companies “Parvana” and “Borjomi”.

All qualitative data were transcribed and analyzed by ISSA analyst. The analysis basically contained not only descriptive method, but also interpretation and conceptualization.